16th October 2024
With Halloween fast approaching, brands are ramping up sales activity to treat shoppers to a variety of new product launches and promotions. Key categories such as confectionery, snacks, soft drinks and alcohol will benefit the most - maximising opportunities to sell!
Mintel data shows the Halloween market in the UK has seen significant growth in recent years, with consumer spending surpassing £1 billion in 2023, particularly among younger generations aged 16–34.
With consumers shifting to a younger audience, there may be work to do when it comes to your own seasonal strategy.
Mintel also highlights that sugar confectionery volumes have remained level (up 0.6%) in the month around Halloween despite HFSS crackdowns in the last year.
This means the appetite for this category remains and we’re predicting increased opportunities to sell during the upcoming season.
If you want a slice of the action but don’t know where to begin, the right team and execution strategy could be the answer.
Read on for 3 ways to avoid frightful sales this Halloween…
Raise your spirits & your sales activity this season
Need to clean up your execution before and after seasonal peaks? This can be a headache, so why not tap into dedicated execution services designed to ease the pain! Zing’s Tactical Strike service provides bursts of planned activity to ensure a brand’s execution delivers results, in all the right places. Activity can be planned & executed in a matter of days. Or why not try Availability Boost, helping brands fix any unexpected barrier to sales with data directed teams.
Don’t be tricked. Treat yourself to agile sales teams
We know that you need all cylinders firing during your busiest campaigns of the year – this is where agile teams shine. A dedicated agile Sales Surge team from Zing will help you make the most of peak trading opportunities like Halloween to ensure your brand gets the additional support you need to win the edge over competitors. These can be used solo or to complement permanent teams.
Keep it cheap and fearful
After seeing a rise in inflation and other external factors, it’s no surprise cost has been at the forefront of consumers’ minds. In fact, according to Mintel, the discounters dominated Halloween 2022, and last October, Lidl and Home Bargains were among the retailers making the greatest gains.
Consumers are trying to secure the best deals and brands need to consider this to compete with the discounters in Grocery. Launching seasonal promotions and elevating their Halloween sales activity will be key!
We understand that brands also want to get the most value for their money - that’s why our seasonal teams can be tailored to suit any budget and objective.
Talk to us if you want to level up your execution this season and achieve your own squad ghouls with one of our agile teams.
Book a 1:1 chat with our ama-ZING team
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